Mobile Can Make a Trip to the Emergency Room a Little Less Painful

Our CFO walked into the Mogreet offices yesterday and informed me he had just been to the ER. Seeing the look of alarm on my face, he quickly informed me it was not for his own emergency, and there was no need for concern. Phew. Then he handed me his phone and showed me a picture he took during his hospital visit. The photo said “Text ER to 23000 for average ER Wait times.”

Hospitals have made great strides in technology beyond patient-care. Many ER waiting rooms now have free wifi and flat-screen televisions, helping ease the pain of waiting to see a doctor. But several hospitals, including HCA, now offer a mobile option to text in for the wait-time of your nearest emergency room. The benefit? You can possibly choose to go to a different hospital, or go to the one you texted, but with an understanding of how long it may take before you are seen. Reducing that “unknown” can help diminish some anguish as well.

I’d like to see this implemented in every hospital system – and even in doctor’s offices. If a hospital can’t afford the cost of mobile messaging, why not sell the service to ad media buyers and let pharmaceutical vendors sponsor it for a month at a time? Heck, it could even become a profit-center instead of a cost. It’s a good bet every patient who visits a hospital walks in the door with a mobile phone. Why not reach them, and let them find you, with valuable information sent directly to their mobile devices.

To your health!


About Mogreet
With all of the clutter and confusion about mobile marketing and MMS message marketing on the internet, this blog is to help you with news and tips in mobile marketing. About Mogreet We help brands & agencies communicate via mobile messaging - in vibrant video, images, & audio MMS. Text MMS to 21534 for a live MMS demo. Msg&Data rates may apply.

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