A Chat with Disney/ABC Family: Importance and Future of Mobile Video

Mogreet has had two full seasons of success running MMS and SMS campaigns to engage the mobile audience of ABC Family’s hit show “Pretty Little Liars”. This month, we sat down casually with John English, ABC Television Group’s Director of Business Development, for a brief chat about the importance and value of mobile video in digital and consumer marketing.

Our takeaways:

  • Consumers, especially in the 12-34 year old demographic, are rampant texters (as if you didn’t know)
  • When the content is relevant, there is no such thing as “too much mobile messaging”
  • Including advertising in mobile messaging is acceptable as long as it is organic and contextual to the mobile content

Share your thoughts and experiences on MMS for the television/media audience…we’d love to hear from you.


About Mogreet
With all of the clutter and confusion about mobile marketing and MMS message marketing on the internet, this blog is to help you with news and tips in mobile marketing. About Mogreet We help brands & agencies communicate via mobile messaging - in vibrant video, images, & audio MMS. Text MMS to 21534 for a live MMS demo. Msg&Data rates may apply.

One Response to A Chat with Disney/ABC Family: Importance and Future of Mobile Video

  1. Aiping Wang says:

    Mobile video and MMS for the television really does give a great impact on media audience, It also helps a lot when you’re endorsing a product or running a campaign. I believe that this Mobile video will be a big help for future media audiences

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