Mogreet Beat Feature: FOX Television Takes Two Hit Shows Mobile

Our newsletter, the Mogreet Beat went out yesterday and in case you didn’t subscribe in time, here is one of the articles that was featured:

mms mobile marketing Glee Fox

This month, Fox Broadcasting Company has made the next major stride in participatory television by integrating mobile video and MMS throughout some of their top shows, including their musical comedy phenomenon, “Glee”, and hit drama, “House”. For the first time ever, viewers can text GLEE to 94444 to join the Mobile Glee Club. Mogreet’s MMS platform allows FOX to send “Gleeks” exclusive rich media content and the ability to purchase the most recent episode’s soundtrack, while “House” fans can receive weekly “House-isms” and other fan-worthy content from the Princeton Plainsboro gang by texting HOUSE to 94444.

In addition, mobile video and MMS will be integrated to hit FOX shows, “New Girl”, “Bones” and “Fringe” in the coming weeks.

If you haven’t tried texting in to see the exclusive content from “Glee” or “House”, you have to see it to believe it. The rich content can even be delivered to “old-school” feature phones with MMS capabilities. By offering rich media via MMS, the content is engaging and immediate. Today, that is not only what consumers want, it’s what they expect.


About Mogreet
With all of the clutter and confusion about mobile marketing and MMS message marketing on the internet, this blog is to help you with news and tips in mobile marketing. About Mogreet We help brands & agencies communicate via mobile messaging - in vibrant video, images, & audio MMS. Text MMS to 21534 for a live MMS demo. Msg&Data rates may apply.

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