The Next Wave of Mobile Messaging

Balancing a full workload along with a healthy lifestyle can be difficult at times because there’s only so much time in a day to fit everything in. Living in sunny Los Angeles, surfers wake up early to check a tide report on their computers or newspaper or sometimes they won’t check and head out to a flat surf hoping for a good tide. The power of mobile messaging can transform an old–fashioned daily routine like waking up early to surf with innovative and creative ways to efficiently plan those mornings.

Below are three unique ways that action sport and surf companies, publications, and websites can reach their audience with MMS messaging:

  • Surf report and informational websites such as Surfline.com can use MMS to send an image of a tide chart of the best surf in your area every morning at 6am. The site can have a mobile messaging campaign that asks users to text in a keyword such as TIDE along with their zip code to get specific tide reports. For instance, a Venice beach resident could text in “TIDE 90291” to a short code for their personal tide reports.
  • MMS video messages can deliver power events such as ASP to send the top surf clips to fans’ mobile phone without having them log on to a website.
  • Local surf shops can use MMS to send unique promotional coupon codes and previews of new products in the store to help drive more foot traffic in to the store.mms messaging marketing

MMS message marketing allows people to opt in to endless types of mobile campaigns to do anything from subscribing to receive surf alerts, event promotions, and sponsored events. MMS benefits both consumers and businesses because it puts information in the consumers hands without the barriers of apps, QR, and mobile web connectivity.

When will action sports brands and websites catch the next wave of mobile marketing and start using MMS?

Contributed by Josh Gelber, Marketing Analyst Intern

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About Mogreet
With all of the clutter and confusion about mobile marketing and MMS message marketing on the internet, this blog is to help you with news and tips in mobile marketing. About Mogreet We help brands & agencies communicate via mobile messaging - in vibrant video, images, & audio MMS. Text MMS to 21534 for a live MMS demo. Msg&Data rates may apply.

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