Part 5: Retailers, Data Drives Sales!

This is the last entry in a five part series recapping the five core themes from the 2012 eTail multi-channel and online conference for the retail industry.

  1. Are you mobile ready? – Massive impact mobile will have on retail in the next 3 years.
  2. Optimize your website for mobile, yesterday! – Mobile landing pages
  3. Diversify the campaign – Multichannel integration
  4. Think before you leap – Social media: strategies before tactics
  5. Every customer is unique – Personalize customer experiences through optimized content


Using Big Data
Most companies are still struggling with how to use “big data” to drive customer personalization. In fact, it is the number one discussion topic in Silicon Valley right now. Why? Because there is a huge amount of private AND public brand and user generated content being created and shared out across the web. How are brands going to collect and use this information to provide the ultimate customer? Big data challenges for brands include storage, usage, analytics and reporting.

It is important to note that customers are more nervous than ever about privacy. Before you start gathering data, be sure you are transparent about it. Let customers know how they will benefit from your data collection through personalized content. Remember, customer trust is critical.

For additional notes or information about eTail, please contact Serena Ehrlich, Director of Marketing at or click here to learn more about Mogreet


About Mogreet
With all of the clutter and confusion about mobile marketing and MMS message marketing on the internet, this blog is to help you with news and tips in mobile marketing. About Mogreet We help brands & agencies communicate via mobile messaging - in vibrant video, images, & audio MMS. Text MMS to 21534 for a live MMS demo. Msg&Data rates may apply.

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