Mobile Marketing Statistics and Trends from MMA Webinar featuring Mogreet and Charlotte Russe

Today, Mogreet and leading retailer Charlotte Russe, participated in a webinar hosted by the Mobile Marketing Association (MMA) on the topic of how companies can drive sales, engagement, and real ROI with MMS/SMS messaging.

We will be sharing a wrap up of the event, as well as a link to the full webinar archive in the next few days. In the meantime, we wanted to share with you the sources for the statistics cited during the webinar.

People frequently ask us if the statistics about SMS/MMS are exaggerated or not.  As you can see from the sources below, these statistics are true and supported. There are many reasons why adoption and ROI are so high with SMS/MMS – it is a communication medium that almost everyone has used, it is permissions-based so customers who opt-in are the only ones that receive messages and they can opt out as they please. Also, participating brands are creating compelling offers and reasons for users to stay subscribed. This creates a loyal consumer database that receives messages they expect as opposed to spam from email, direct mail, and online advertising.

Here are some statistics about the current mobile marketing landscape:

mobile marketing statistics

MMA Webinar: August 9, 2012

  • 33% of U.S. mobile customers said they preferred their offers by text message over the mobile Web (21%), apps (11%) and voice mail (8%) Source: MediaPost
  • 98% of U.S. mobile users can receive mobile messages. Source: Mobile Marketer
  • 55% of U.S. mobile users access the mobile web. Source: MediaPost
  • 26% of consumers use a downloaded App once before abandoning it. Source:  Localytics
  • 15% of U.S. mobile users have scanned a QR code. Source: NBCNews

Have you found any other useful mobile marketing statistics? We’d love to hear from you!


About Mogreet
With all of the clutter and confusion about mobile marketing and MMS message marketing on the internet, this blog is to help you with news and tips in mobile marketing. About Mogreet We help brands & agencies communicate via mobile messaging - in vibrant video, images, & audio MMS. Text MMS to 21534 for a live MMS demo. Msg&Data rates may apply.

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