Mogreet Joins MMA’s New Mobile Video Committee

As you may know, Mogreet’s CEO, James Citron sits on several Mobile Marketing Association (MMA) committees.  The MMA is the leading global trade association for the mobile marketing industry, setting the industry standards for fair and ethical marketing. James is one of many mobile leaders who help create these guidelines.

Earlier in 2012, the MMA approached Mogreet about participating in a new committee, one focused on creating a guidelines and best practices for the use of mobile video advertising within traditional and digital marketing campaigns.  Additionally “the group will research and review mobile video advertising practices currently in use across the various trade organizations, to identify and build on existing standards.”

The committee recently launched their first mobile video survey among MMA members, which will provide an overview of the video advertising landscape.  This will identify gaps in mobile standards as well as continue to promote mobile video, the most powerful digital marketing channel.

Marketers and video experts are integrating mobile video into campaigns to as a vehicle to deepen connections with customers.  And it is working!  Check out the below infographic to see how today’s consumers have embraced mobile video.

mobile marketing text message marketing infographic

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About Mogreet
With all of the clutter and confusion about mobile marketing and MMS message marketing on the internet, this blog is to help you with news and tips in mobile marketing. About Mogreet We help brands & agencies communicate via mobile messaging - in vibrant video, images, & audio MMS. Text MMS to 21534 for a live MMS demo. Msg&Data rates may apply.

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