A Win-Win: The FCC Ruling that Protects Mobile Marketers and Consumers Alike

The latest FCC ruling on Mobile Text Message Marketing is a win for all parties.  This ruling protects and empowers consumers as well as mobile marketers using text message communications to engage with their customers.

The declaratory ruling, released on Thursday, states that companies and organizations who participate in text message marketing may follow MMA best practices and send one final text message to consumers opting out of a mobile program, confirming the requested opt-out. This automated response message’s sole purpose is to reassure user is they are being permanently opted out of a program.

This legal case was based on complaints filed under the Telephone Consumer Protection Act (TCPA) from consumers who said that since they had opted out, they did not want to receive an additional text message confirming their actions.   This controversial issue caused many marketers to shy away from continuing their text message marketing programs despite remarkably high program results. Now that the FCC has made a final decision in favor of letting mobile marketers confirm an opt-out via one last message, brands and marketers should no longer fear the use of text message marketing.

Unlike many industries, mobile marketers are held to strict standards and best practice guidelines from leading institutions such as Mobile Marketing Association and CTIA. These guidelines allow consumers receive the content they want from their favorite brands and companies without their information and mobile number being sold, abused or spammed.

As AdWeek noted this morning, Mogreet was one of 11 companies who supported Soundbite’s petition to bring more transparency and clarity to the FCC and consumers who might not have understood the purpose of the final opt-out text message. We as a text message marketing company are pleased that the FCC understands and supports the permissions-based marketing model and have officially stated that this is not a violation to consumers who choose to participate in and also to discontinue their text message programs.

What do you think about this ruling?


About Mogreet
With all of the clutter and confusion about mobile marketing and MMS message marketing on the internet, this blog is to help you with news and tips in mobile marketing. About Mogreet We help brands & agencies communicate via mobile messaging - in vibrant video, images, & audio MMS. Text MMS to 21534 for a live MMS demo. Msg&Data rates may apply.

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