Introducing AdStitch: Mogreet Introduces the Monetization of Mobile Messaging with Advertising

The burgeoning world of mobile marketing has advertisers, marketers, and businesses scrambling to find the most effective way to monetize mobile marketing without alienating their customer audiences.

Permissions-based mobile message marketing is a no brainer when it comes to brand marketing.  The fact it is delivered over such a ubiquitous medium, with a 95% delivery rate makes it a natural fit for both marketers and consumers.  The fact it is sent over such a personal device means marketers must develop highly creative programming to attract and retain customers.  This need for creativity is one of the top reasons why brands choose to MMS marketing, including high quality video.

And it is within MMS messaging, specifically mobile video, that marketers find the perfect opportunity to monetize their mobile marketing program.

Introducing AdStitch, the first customer-friendly platform to streamline the process of combining video advertisements and MMS messages, generating mobile messaging advertising revenue with a few simple clicks.

AdStitch enables companies, such as those in the consumer packaged goods (CPG), retail, media and entertainment industries, to monetize mobile video content by selling advertisements to be added before and/or after (“pre or post roll”) the brand’s MMS video messages. Users upload a brief video advertisement within Mogreet’s proprietary account management system and use AdStitch to “stitch” the ad to the brand video. The clip is then automatically transcoded and set to be delivered to the brand’s opt-in mobile subscriber list via Mogreet, the world’s largest commercial MMS distribution platform.

AdStitch works! Cox Media Group monetizes local messaging through AdStitch. Each morning, Oakland-based  KTVU sends “tune-in now” AdStitch MMS video clips featuring news highlights, including a short commercial from the morning show’s sponsor, to their opted-in mobile database.  Melissa Patterson, Cox Media Group says, “If [subscribers] get an MMS message when they are waking up and sitting on the couch, it is a great way to get them to tune into the newscast.”  AdStitch provides CMG’s ad sales team a new way to extend advertising partnerships by appending a short >10 second advertisement to their marketing messages.

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Mogreet’s AdStitch is the perfect tool to extend any brand partnership, or to give new visibility to relevant, existing ad inventory.  A natural fit for co-branded partnerships – imagine a department store launching a new celebrity product line and including a short ad for the celebrity’s perfume line.  Or creating new partnerships, such as a weather alert paired with a video on the importance of survival kits. Or activating (and monetizing) TV show fans by sharing short, relevant advertisements from a program’s core sponsor.

For the first time ever, all of these options to monetize mobile messaging is finally possible (and easy!) with AdStitch.

Learn more about how AdStitch can increase your mobile messaging ROI, contact us at AdStitch@mogreet.com

Mogreet’s Mobile Marketing Solutions Bring Rich Media, Social and Mobile Ad Monetization to Hispanic Audiences

Mogreet Mobile Campaigns Dominate the U.S. Market with Top Spanish-Language Broadcast and Media Companies

Known as the world’s leading mobile video marketing platform, Mogreet is now cementing its place in the industry as the leading mobile messaging solution for Hispanic audiences.

Broadcasters and media companies, including Entravision Communications and impreMedia are among the growing roster of companies that are shifting their marketing and advertising investments from traditional channels to mobile. The Hispanic segment, in particular, offers significant opportunity for marketers, as research suggests that U.S. Hispanics are more engaged with their mobile devices than the average U.S. population. According to ComScore M:Metrics research, 71 percent of Hispanics consume content on their mobile phone, compared with the market average of 48 percent. “Our mobile platforms are becoming an increasingly important component of our sales platform,” said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision Communications Corporation. “We made a number of investments in our mobile capabilities during 2011, and the fourth quarter 2011 was our best mobile quarter ever, with mobile revenues more than doubling during the fourth quarter 2011 compared to the fourth quarter 2010.” Read more of this post

Mogreet Selected by AlwaysOn as an OnMedia Top 100 Winner

OnMedia Top 100 Mogreet

Los Angeles, Calif., February 8, 2012Mogreet the world’s leading mobile messaging marketing platform, today announced that it has been chosen one of the AlwaysOn’s OnMedia Top 100 winners.  Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Mogreet was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Mogreet and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on February 21st– 22nd, 2012, at the Time Warner Center.

This two-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

“The make-up of OnMedia 100 represents forward-thinking media companies in a year charged with disruptive change.  The emergence of Web-fueled TV and the explosive growth of smartphones and tablets are challenging the media world to transform itself into a global, consumer-focused industry. Coupled with the socialization of everything, this year’s digital media and entertainment startups are boldly charging into future, ready to reinvent the establishment with new, invigoration products and services,”  says Tony Perkins, founder and editor of AlwaysOn. “Web analytics are now embracing a social world, providing marketing and advertising companies with the targeted data that delivers on the promise of reaching consumers with meaningful, actionable messages.”

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders.  The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2012 list.

“We are honored to be recognized by AlwaysOn as a global technology leader, and an OnMedia top 100 winner,” said James Citron, CEO, Mogreet. “We are pleased to be included in this elite group of innovative companies that are driving the media and entertainment industries forward. The rise of the mobile device as the first screen has changed how media is consumed, driving a deeper connection between consumer and brand. We have seen tremendous growth in the industry as the proliferation of mobile devices is changing how content is consumed and shared, and subsequently driving huge growth in both B2B and B2C mobile marketing campaigns aimed at connecting with today’s mobile consumer. We’re excited to engage and discuss these opportunities with other industry leaders at AlwaysOn’s OnMedia NYC event later this month.”

Mogreet works together with global brands, entertainment, media and broadcast companies, to help them engage with their customers through mobile devices via rich media. With Mogreet’s platform, media companies can send consumers highly personalized and valuable content including articles, podcasts, news, songs, videos, episode previews and exclusive content, directly to consumers’ mobile devices across the standard text data network that reaches nearly every mobile device.  Enhancing the mobile messaging campaign with rich content continues to increase goal acquisition and social sharing.  Mogreet recently released its disruptive mobile sharing service, moShare, which enables the billions of pieces of content online to now be instantly shared via MMS to any mobile device. To join moShare’s partner ecosystem, or to try moShare, go to www.moshare.com or text SHARE to 31313. (Msg&data rates may apply).

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at:

http://www.aonetwork.com/AOStory/Announcing-2012-OnMedia-100-Top-Private-Companies

 

About Mogreet

Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet’s platform can reach 2 billion consumers globally. Mogreet is headquartered in Venice, California. http://www.mogreet.com, and http://www.moshare.com

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

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