MMS Text Message Campaign Highlight: Cox Media Group Radio Station – 10 schools, 10 cheers, 1 winner

From time to time, we cannot resist highlighting one of our client’s text message marketing campaigns. The campaign is backed with so much enthusiasm we have to write about it!  And this MMS text message program has all of the elements of a great promotion, it has vibrant creative, with widespread promotion and the contest offers participants a highly valuable prize. What makes this text message contest so great is the sheer number local participants.  It is rare for one SMS or MMS marketing campaign to engage so many members of one local community!

The 2012 Gridiron Invasion is the brainchild of Cox Media Group radio station, The New 93Q in Houston, Texas.  Sponsored by nationwide Pizza restaurant chain, Papa John’s, this program highlights 10 local Houston high schools who are competing for a live concert on campus with American Idol’s Lauren Alaina.  Each schools’ cheerleading team came to the radio station and performed their favorite cheer on air.  Radio listeners and school fans are invited to text in the name of their school to the shortcode 70123.  The school with the most votes wins the live concert.

cox media group text message marketing campaign

Are you in the Houston area?  Join in the fun!  To learn more about the 10 schools competing or about the competition itself, go to http://www.gridironinvasion.com/. Msg & data rates may apply.

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