Data: Today’s mobile marketer’s secret weapon

Every year, Mogreet processes tens of thousands of text message marketing campaigns designed to meet a wide range of company goals.

Some text programs are informative and helpful – they remind customers to floss their teeth, pick up prescriptions or tune into their favorite shows.  Other text programs are drive immediate sales, featuring beautiful product shots, videos, and shortened links to mobile websites to encourage purchasing.  And others’ use texting for engagement messaging. These engaging messages start or continue conversations between consumers and their favorite brands, shows or radio stations, building deeper connections and higher customer loyalty.

Text message marketing can meet a wide range of goals, and with proper promotion and strong value-based incentives it can be very successful. However, there is one other element of text message marketing companies can use to drive results – a secret weapon known as mobile data.

Every time a person opts into a text message program, their phone is detected and information is gathered.  Marketers can use this information to improve their mobile strategy to ultimately produce better results.

What kind of data is accessible to mobile marketers? Read more of this post

MMS Text Message Campaign Highlight: Cox Media Group Radio Station – 10 schools, 10 cheers, 1 winner

From time to time, we cannot resist highlighting one of our client’s text message marketing campaigns. The campaign is backed with so much enthusiasm we have to write about it!  And this MMS text message program has all of the elements of a great promotion, it has vibrant creative, with widespread promotion and the contest offers participants a highly valuable prize. What makes this text message contest so great is the sheer number local participants.  It is rare for one SMS or MMS marketing campaign to engage so many members of one local community!

The 2012 Gridiron Invasion is the brainchild of Cox Media Group radio station, The New 93Q in Houston, Texas.  Sponsored by nationwide Pizza restaurant chain, Papa John’s, this program highlights 10 local Houston high schools who are competing for a live concert on campus with American Idol’s Lauren Alaina.  Each schools’ cheerleading team came to the radio station and performed their favorite cheer on air.  Radio listeners and school fans are invited to text in the name of their school to the shortcode 70123.  The school with the most votes wins the live concert.

cox media group text message marketing campaign

Are you in the Houston area?  Join in the fun!  To learn more about the 10 schools competing or about the competition itself, go to http://www.gridironinvasion.com/. Msg & data rates may apply.

SocialPoster, Where Social Meets Mobile

To ensure that your mobile marketing reaches the widest audience possible, it’s crucial to enable your fans to become brand advocates by giving them the opportunity to share your message.

Social media and mobile marketing simply go together. Now, users access their Facebook on their mobile phones more throughout the day than on desktop computers. This growing synergy of mobile and social is why we developed a way for your mobile subscribers to share MMS videos and content directly to Facebook or Twitter from within the text message.

SocialPoster is a feature in the Mogreet Campaign Manager that a marketer can use to easily add shortened hyperlinks within a MMS text message blast. It’s easy for your mobile audience to use too. The recipient just clicks on the link in the body of the MMS message that pulls up their Facebook or Twitter via mobile web with a pre-populated post or tweet.

With SocialPoster’s shortened links you can track clicks, CTR, and shares. Marketers can use SocialPoster to generate more buzz around TV shows, movies, products and services by facilitating viral impressions.

FOX has seen great success with their social and mobile efforts powered by Mogreet. FOX utilizes SocialPoster to generate more awareness for their shows and to build their mobile database by exposing the exclusive mobile content club members receive. After offering their audience SocialPoster links, they began to see more and more fans’ tweets and Facebook posts on a weekly basis for hit shows including Glee, House, Bones, New Girl, and Fringe.

SocialPoster is not only great for entertainment, but for retail as well. SocialPoster promotes branding, visibility, and makes shoppers advocates. Text message marketing doesnt need to be limited to communication within a mobile database – maximize impact with social amplification.

social mobile marketing

Example of how a retailer can use SocialPoster

Crowdsourcing the storm: Images of SuperStorm Sandy are Flooding In…

One of the strongest storms of 2012 is upon us.  To help the world understand the true impact of Sandy on the East Coast, the team at Mogreet created an easy “share your experience” website allowing local residents to share latest images from this unprecedented storm.  To see how the storm unfolded, simply go to www.sandyupdate.com

To share your photos and experience with the world, text your photo with the keyword “Sandy” to 51515 (msg & data rates may apply) and within minutes your photo will appear on the site.

Our hearts go out to everyone affected by the superstorm, Sandy.  Stay safe, friends.

andy storm images

Need Easy and Inexpensive Mobile Video Transcoding? Mogreet Has an API for that

The Mogreet team is excited about our new messaging and video APIs. We created a blog series to talk about the use cases of each API, providing developers not only an overview of what the API can accomplish, but how that API can help rock out any mobile based program.

Earlier this week, we discussed Mogreet’s SMS/MMS APIs.  From sending alerts to inbound content programming, there are endless use cases for messaging APIs.  And mobile video is just as popular.  And why not, mobile video has proven over and over again to drive action and results.

Introducing Mogreet’s Video Transcoding and Storage APIs

Mogreet’s video transcoding APIs is an on demand cloud-based video transcoding system that integrates within your system and quickly easily (and automatically) converts your video to all needed formats for optimal quality. Whether the recipient has an iPhone, iPad or even an older model feature phone, our APIs can convert video files to playback perfectly – no matter what device is being used.

So how does it work? 

api mobile video transcoding

Read more of this post

33 Ways to Use Mogreet’s SMS/MMS APIs

Earlier this month, Mogreet launched messaging and video APIs to help developers quickly, easily and cost-effectively send messaging or video content directly to mobile phones.

There are endless use cases for these APIs.  From sending quick and effective SMS/MMS text messages such as alerts or engaging trivia, to nearly instantaneous mobile video transcoding and distribution for a more robust end user experience, our APIs makes it easy for developers to create new apps or add functionality within existing web and mobile applications. In this blog series, we are going to present various use cases by API, beginning with our SMS/MMS messaging API.  These examples will provide glimpse of the vast uses and features of each API.  Full details on how to use each of these APIs can be found on our developer website at the specific links provided below.

Introducing Mogreet’s SMS/MMS API

Mogreet’s SMS/MMS API enables SMS and MMS text messaging via any mobile or web app. The potential applications of SMS/MMS messaging APIs are wide-ranging from two-factor authentication (sending secure PINs) to creating memes featuring MMS images texted in from third parties.  After all, with a 97% open rate, text messages are the fastest and most personal tool available to reach and engage users.

Here are some examples of how you can use SMS and MMS text message APIs. Text alerts, ranging from confirmations to recalls, are the most common way people use SMS/MMS, but of course, there are so many other uses.  How about creating a brand hero wall by collecting images from users through inbound text?  Or promoting an app download by segmenting your mobile subscribers list by which OS the users have? Sending directions with an image of a map attached and even creating a crowd sourced wedding album with user-generated content?  The possibilities are endless!

To help you get started, here are 30 examples for how you can use Mogreet’s SMS/MMS APIs:

Alerts:

1. Confirm appointments/reservations

2. Order delivery confirmation

3. Sending receipts (image or just text)

4. Pick up or take out alert

5. Sports scores with video or just text (Fantasy football, etc.)

6. System error or offline alerts

7. Product recalls

Read more of this post

Mogreet Joins MMA’s New Mobile Video Committee

As you may know, Mogreet’s CEO, James Citron sits on several Mobile Marketing Association (MMA) committees.  The MMA is the leading global trade association for the mobile marketing industry, setting the industry standards for fair and ethical marketing. James is one of many mobile leaders who help create these guidelines.

Earlier in 2012, the MMA approached Mogreet about participating in a new committee, one focused on creating a guidelines and best practices for the use of mobile video advertising within traditional and digital marketing campaigns.  Additionally “the group will research and review mobile video advertising practices currently in use across the various trade organizations, to identify and build on existing standards.”

The committee recently launched their first mobile video survey among MMA members, which will provide an overview of the video advertising landscape.  This will identify gaps in mobile standards as well as continue to promote mobile video, the most powerful digital marketing channel.

Marketers and video experts are integrating mobile video into campaigns to as a vehicle to deepen connections with customers.  And it is working!  Check out the below infographic to see how today’s consumers have embraced mobile video. Read more of this post

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