Data: Today’s mobile marketer’s secret weapon

Every year, Mogreet processes tens of thousands of text message marketing campaigns designed to meet a wide range of company goals.

Some text programs are informative and helpful – they remind customers to floss their teeth, pick up prescriptions or tune into their favorite shows.  Other text programs are drive immediate sales, featuring beautiful product shots, videos, and shortened links to mobile websites to encourage purchasing.  And others’ use texting for engagement messaging. These engaging messages start or continue conversations between consumers and their favorite brands, shows or radio stations, building deeper connections and higher customer loyalty.

Text message marketing can meet a wide range of goals, and with proper promotion and strong value-based incentives it can be very successful. However, there is one other element of text message marketing companies can use to drive results – a secret weapon known as mobile data.

Every time a person opts into a text message program, their phone is detected and information is gathered.  Marketers can use this information to improve their mobile strategy to ultimately produce better results.

What kind of data is accessible to mobile marketers? Read more of this post

MMS Text Message Campaign Highlight: Cox Media Group Radio Station – 10 schools, 10 cheers, 1 winner

From time to time, we cannot resist highlighting one of our client’s text message marketing campaigns. The campaign is backed with so much enthusiasm we have to write about it!  And this MMS text message program has all of the elements of a great promotion, it has vibrant creative, with widespread promotion and the contest offers participants a highly valuable prize. What makes this text message contest so great is the sheer number local participants.  It is rare for one SMS or MMS marketing campaign to engage so many members of one local community!

The 2012 Gridiron Invasion is the brainchild of Cox Media Group radio station, The New 93Q in Houston, Texas.  Sponsored by nationwide Pizza restaurant chain, Papa John’s, this program highlights 10 local Houston high schools who are competing for a live concert on campus with American Idol’s Lauren Alaina.  Each schools’ cheerleading team came to the radio station and performed their favorite cheer on air.  Radio listeners and school fans are invited to text in the name of their school to the shortcode 70123.  The school with the most votes wins the live concert.

cox media group text message marketing campaign

Are you in the Houston area?  Join in the fun!  To learn more about the 10 schools competing or about the competition itself, go to http://www.gridironinvasion.com/. Msg & data rates may apply.

%d bloggers like this: