Mobile: The New Political Platform

There’s no doubt that mobile usage is shaping a new era of political participation and discussion. In 2008, the giant communication channel for political chatter was on Facebook and Twitter. Although social still has a heavy viral reach, Americans took their mobile device to share their thoughts through text, donations, and flooded mobile app, Instagram, with pictures of “I Voted” stickers to show off their pride in making their vote count.

In a new infographic by mobile payments company, Payvia, they collected new statistics that illustrate the modern wave of mobile engagement during this year’s Presidential Election.

Some highlights:

  • 90% of American keep their mobile within three feet, 24 hours a day
  • 60% of smartphone users said they would vote via mobile
  • 89% of 18-24yos spend between 1 and 5 hours on their mobile device each day
  • Half of 18-24yos discussed the election via mobile
  • Romney and Obama both used mobile as the exclusive communication channel to announce their VP selection

View full article to see entire infographic

mobile election politics 2012 infographic


About Mogreet
With all of the clutter and confusion about mobile marketing and MMS message marketing on the internet, this blog is to help you with news and tips in mobile marketing. About Mogreet We help brands & agencies communicate via mobile messaging - in vibrant video, images, & audio MMS. Text MMS to 21534 for a live MMS demo. Msg&Data rates may apply.

One Response to Mobile: The New Political Platform

  1. Pingback: Text Message Marketing News Roundup: November 5-11 | SMS Marketing Blog

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